What does that word bring up for you?

I’ve always been proud of my high standards, but thought of myself as an 80/20 person when it came to getting things done (because done is always better than perfect, right?).

But if I’m totally honest, when it came to video in my business….. I’ve been a bit of a perfectionist, and only lately have I realised how much this may have impacted my bottom line.

Don’t get me wrong, I’ve used video in my business over the past three years…but I always invested in a videographer, got my hair done and eyebrows tinted, wore make up, wore my nicest clothes, removed my glasses and put my contacts in (which I can’t stand), scripted my video copy out and read my lines from a teleprompter.

Only when I did all these things did I feel comfortable enough to put myself on screen.

Now if I’m totally honest with you I’ll say that the thought of LIVE video streaming petrified me for quite a while.

Sure I “dabbled” in Periscope when it launched 2 years ago…and then when Facebook rolled out their LIVE feature but I would do anything to get out of doing a LIVE video.

I could see where the online trends were going (which are mainly video, video, video… and in particular live video) and I was feeling so uneasy. If I could have bargained with Facebook to remove their LIVE video feature I probably would have!

You get the picture… I kept putting them off because I didn’t want things to “go wrong” and make me “look bad”.

I wanted my videos to be “perfect”.

Well….. I’ve been making a huge effort lately to get over myself and just do more LIVE videos and a conversation I had with a friend last weekend helped me see LIVE streaming totally differently.

She mentioned how she watched the LIVE streams of my 5 day Cleaning With Foods Challenge and LOVED them.

Her favourite part?

When I spilt the olive oil all over myself and the dresser I was polishing (I’ve cut the snippet and uploaded here for your viewing pleasure). 🙂

She said she loved my facial expression and went back a few times to watch it again and again after the video posted.

I was like “really”?

And she was like “TOTALLY!”

She said she LOVES watching the live streams because they’re real. Things go wrong and she’ll watch them time and time again when they do. (This just helps your video get seen by more and more people by the way).

Also the fact that they just make her relate to the person doing them so much better as they’re a “real” person. (Videos, especially LIVE videos, really increase connection and trust…..and remember, people buy from people they know, like and trust).

It made me think about a Facebook LIVE I watched recently and LOVED.

The bit I loved the most was when the presenter dropped the phone and burst out laughing because she “dropped us!!”. And yes, I’ve watched it again and again and keep laughing at that point and it made me just like the presenter even more.

So….. if you’ve been putting off LIVE video streaming in your business pages…. JUST. DO. IT.

Seriously, if you’re putting it off because you want your videos to be perfect, forget it.

Your followers don’t want perfect. They want YOU!

So over to you…. have you tried Facebook LIVE in your business yet? How are you finding it?

If you haven’t yet done one, what’s holding you back?

If you are doing them regularly, have you found they’ve increased your connection with your following and this has flowed through to profits?

Feel free to comment below or share your experience in our new Conscious Biz Creators Facebook community.

That’s right! I’ve just set up a FREE Conscious Biz Creators Community on Facebook to help you get the strategies and support you need to create a thriving and profitable conscious business in the online space. You can join here.



Laura Trotta is one of Australia’s leading home sustainability experts. Fusing her professional expertise as an environmental engineer with the down-to-earth pragmatism that comes from being a busy mum, Laura is an eco thought leader who’s not afraid to challenge the status quo.