It looks like silly season has come early this year – at least that’s what I thought when I saw the new advertising campaign Michelle Bridges rolled out with supermarket giant Woolworths last week.
WTF went wrong there?
I discuss my thoughts (and share a little song I wrote) about this in my latest Eco Chat podcast….
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Now, let me just clarify by saying I’m a fan of Mish.
In 2013 I completed her 12 Week Body Transformation (12wbt) and lost my baby weight (all 18 kg of it) over six months. I liked the fact that her 12wbt promoted the use of fresh, wholefood ingredients and actively teaches participants to cook from scratch using wholefoods.
Which is why, like so many Australians, I was so disappointed yesterday with the release of her advertising campaign with Woolworths, promoting her new frozen, microwavable meals. And yes, the fact she labelled those who grow their own vegetables as ‘freaks’ pissed me off a little too.
So I decided to write an ode to Michelle….and I decided to sing it. …because I do grow some of my own veggies…..I even keep chickens….but I’m not a freak, or a weirdo, and I do belong here…. (inspired by Radiohead).
Take a listen here. If you don’t have 13 minutes to listen to the full podcast, you can catch a glimpse of my singing debut on Youtube here.
I’d love to know what you think!! Do you feel the same way I do about the ad? Oh, and if for some reason you missed it before Woollies and Michelle withdrew the capaign, you can watch it here.
Here’s a pic of me (middle back row) and a bunch of my friends celebrating with Mish at the end of the 12wbt.
Let’s hope this week’s ad was just an error of judgement and she gets back to doing what she’s good at……inspiring us to be more active.
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Laura Trotta is one of Australia’s leading home sustainability experts. She has a Bachelor of Environmental Engineering, a Masters of Science (in Environmental Chemistry) and spent 11 years working as an environmental professional before creating her first online eco business, Sustainababy, in 2009. She has won numerous regional and national awards for her fresh and inspiring take on living an ‘ecoceptional’ life (including most recently winning the Brand South Australia Flinders University Education Award (2015) for the north-west region in SA and silver in the Eco-friendly category of the 2015 Ausmumpreneur Awards). With a regular segment on ABC Radio and with her work featured in publications like Nurture Parenting and My Child Magazine, Laura is an eco thought leader who’s not afraid to challenge the status quo. A passionate believer in addressing the small things to achieve big change, and protecting the planet in practical ways, Laura lives with her husband and two sons in outback South Australia. 


