Building a business and burnout often go hand in hand. But they don’t have to! In this episode, naturopath and conscious business builder Jules Galloway shares the main behaviours she sees entrepreneurs doing that are placing them at risk of burnout. She also shares the signs of burnout, how to overcome this condition and how she’s built her own conscious business online supporting women who are experiencing fatigue and burnout to find their energised, happy selves again. Resources: Jules Galloway Parkes Avenue Dispensary Check out this episode!

Jules, you’ve created a thriving conscious business around helping women who are experiencing fatigue and burnout to find their energised, happy selves again. What led you on this path?

Jules: Oh God, no. We should talk about what I was doing exactly 20 years ago. But let’s just say that I graduated as a naturopath. I finished college in 2005 and after a little bit of a stint in private practice and finding my feet in the industry and sort of, you know, you cut your teeth working in dispensaries and I was working in drug rehab and then after dipping my toe in a few different places, I landed myself a corporate job and that’s where the fun and games for my adrenals started. And I ended up in that same predicament that so many women end up in, which is trying to get that work-life balance but ended up having a work, work, work, work, work with no life balance. And I was doing close to 50 hour weeks. I was doing a lot of travel, and I found myself getting more and more burnt out. And at that time I thought I knew everything about naturopathy and I was like, Oh, just need to take a bunch of supplements. So I had a kitchen bench full of the most amazing potions and pills, like the best of the best, but it was like, here’s your B vitamins, rev you up, here’s your magnesium to stop your muscles hurting, here’s some herbs to keep you going, here’s some Rhodiola, some Siberian ginseng. The end of the day you can’t sleep. So here’s the hopes to calm you back down at night. And I had hopes for inflammation because I was really inflamed. My joints were hurting. I had herbs to help me to lose weight. I had everything going on. And what really should have been on that kitchen bench was food, not massive piles of supplements. I really took myself to that point of burnout. And then I did what any good woman who experienced has been at does. I packed it all in and headed for Byron Bay and I’ve been here for about eight years now. And the first few years of that was really spent rebuilding myself and rediscovering and reinventing myself. And of course, part of that was reinventing myself as a naturopath. But more importantly, as a business person. And I really had to do a lot of soul searching up here and think to myself rather than just hanging out a shingle and start seeing clients again. I thought no, I’m going to sit and I’m going to wait, and I’m going to see what I really wanted to do. And so it led to an online business. I’ve had the online business now since 2013 and I did some business courses that were specific around online business marketing. So I really immersed myself in that scene. And that’s how I ended up on this path of having what I think is brilliant online business, like in terms of now I do have more of a work life balance. Although I must say those first couple of years of building that online business were pretty solid. I was doing some pretty solid hours to get it up. But this time I was doing it from a place of passion and from a place of really knowing what I wanted to do in this life rather than working for someone else or working for demand. So now I’ve actually got my online business. We also have a bricks and mortar business that we opened up in Byron Bay about four months ago, which is a naturopathic clinic and dispensary. Now I help women who’ve been going through burnout themselves. And surprise, surprise! So many of them are either in big cities doing long hours in jobs, or they’re juggling work life balance, or they’ve had a couple of kids and they’re trying to juggle the home life with the kids. Or surprise, surprise. The other women that I ended up helping a lot are women who’ve moved from the burnout big city life to Byron Bay. And now they find me.

What are the main behaviours you see entrepreneurs, and women particularly, doing that are placing them at risk of burnout?

Jules: Oh my goodness. So many things. And I think that so much of it boils down to the fact that we seem to be pre-programmed to just say yes to everything, and to not say no to things that don’t serve us. We over commit ourselves and we over-schedule ourselves and we put everybody’s needs before our own a lot of the time. It’s the old you hear this around the track sealed, need to fit your own oxygen mask first and we just don’t. And I do think it’s changing gradually. And I think a lot more women are becoming aware of it, but it’s such a deep seated, deeply ingrained habit that it’s going to take, I think a couple of generations honestly, to really turn it around. And it’s a beautiful thing that we put other people before ourselves. Like we’re the nurturers and the carers and the organizers and we’re writing the schedule and putting it on the fridge and we’re getting everyone organized and anything that has to be done like we’re usually the ones that at the whole phase doing it. But it’s to our in-detriment and we don’t schedule ourselves in. I seem to attract a lot of type a people. I don’t know why. But yeah, like I attract a lot of type a women and I’ve really sat down and thought deeply about why it is that women are so prone to burnout. But it’s not women that are prone to burnout. I think it’s the really driven women that have prone to burn out the most. But I think one of the properties, one of the beautiful, beautiful properties of being a type a driven human is that we’re optimists and that’s great because we’re the ones who go, ah, I would love to own a naturopathic dispensary and you know what? I’m going to do it. And because you’re an optimist, you just put together a business plan and you look forward and you get it done. Whereas, if you weren’t an optimist, you might say, Oh, I’d like to own a naturopathic dispensary, but there’s already four of them in Byron Bay, so why would I bother to open one? Maybe it’s probably not the right financial climate. The optimists or the people in this world who are doing the creative things and putting themselves out there, they’re the driven ones. But unfortunately, part of that optimism streak, I think means that we are assuming that we’re going to be fine – I’ll do that one more thing. I’ll take that one more thing on board. I’ll be fine. I’ll stop for a rest at Christmas time. Okay, I’ll stop for a rest. I’m going to book myself a one weekend Bali in August and it goes on and on… And we don’t ever assume that we’re going to need more downtime because we’re optimists, right? So we just keep pushing and grinding and going until we dig ourselves into a hole. And then, of course, that’s when they land on the naturopath’s doorstep.

What are the early signs of burnout? What sort of symptoms should our listeners today be concerned about if they’re experiencing?

Jules: If your head’s in the sand because you literally fell on your face, then that, that’s late-stage burnout. But look, the early signs.. Look, let’s just go through a few. One of the early signs that I hear the most or see the most is weight gain. Just slow and steady weight gain, just another half a kilo every few months, or a few kilos a year, and it’s just unable to shift. Like everyone who’s got this problem comes to me and says, I used to just be able to go on a quick diet for a couple of weeks or smash myself at the gym for a few sessions and I could just drop those kilos again. But now, it just won’t budge. And then every couple of months I get on the scales and there it is! Another kilo and it’s like I’m a deer in the headlights and I don’t know how to stop it.
That’s a really, really common one. And then we start to see the physical symptoms, like the headaches and the tightness in the neck and the muscle tension, and just those aches and pains and things that start to creep in. And again, we just don’t really put two and two together at first because they’re just insidious things, and a lot of it could be put down to in inverted commas – just getting old, right? So it’s like – Oh well, you know, I’m not 25 anymore, I’m over 35 now. And yeah, I guess my knees are going to hurt. And it’s like, no. Why did they start hurting when you were at your most stressed? Is it possible that it’s related to stress hormones and cortisol? So some other physical issues that can be related to stress hormones and cortisol can be things like female hormone imbalances. So PMs that are getting worse every month or an increase in bleeding. So bleeding issues, you see a lot of heavy bleeding or an estrogen excess type symptoms. Or low progesterone type symptoms. So just pain during periods, like basically any gnarly menstrual symptom that could be a sign of hormone imbalance needs to be investigated. But if this is something that’s popping up after having a period of stress or being busy, and remember your body registers busy-ness as stress. There is no other category for it to register busy-ness as it goes straight into the stress pigeonhole and your body creates stress hormones to help you through that busy period. So if you’ve had a busy period in your life and then you’re starting to get some of these symptoms, well that’s stress-related

And then what’s the other one? The good old thyroid. So thyroid levels starting to often drop. So sometimes burnout can cause hyperthyroidism as well, but more commonly we see it causing hypothyroidism. There’s an excess that goes between the adrenals and the thyroid. So when you’re creating lots of stress hormones to help you through that busier stress period, that affects your thyroid function as well. Low sex drive, that is a huge telltale sign. So like a lot of women will be like, yeah, but I’m just too busy, like as if I’m going to be thinking about that stuff. But honestly, it’s a sign of burnout. Like if it correlates with being busy and being stressed and think about it, your hormones are out of whack as well. Like, hello, your body just switches off the sex drive.

What else? Oh, Poor immunity. So if you’re catching all the colds and flus that come along and every winter you seem to get more and you are meant to get one or two cold a year, and that’s really normal. They’re meant to last for a few days. And after those few, you are meant to actually come out of that feeling better. So if the colds and flus are lingering, or if you’re getting cold after cold after cold after cold, then we need to investigate whether that is linked to the stuff that’s going on with the stress hormones as well. I’m sure there’s plenty that I haven’t covered, but they’re the most common ones that come to mind right now.

What advice / tips do you have for our listeners who may find themselves in this category?

Jules: My biggest advice would be –  get onto it before things get worse. Because remember, I see you, you’re an optimist, remember? And you’re probably thinking, Oh yeah, but once I’ve had this holiday that’s coming up, or once I’ve finished that project at work or once I’ve launched that product like things are going to calm down, things are going to get better. News flash! From one optimist to another, I really like your style! But there’s always going to be another thing that crops up and crops up and crops up. And remember, if you’re a driven woman or man, you are going to always fill that gap. So how often have you just finished a big project and then suddenly, and now the big project comes along right on the tail and you haven’t even had time to bask in the glory that should have been the success or the finishing of that first big project. And you’re already knee-deep in the next thing, and the next thing, and the next thing. So we need to carve out time for ourselves to bask after those things have happened. And to carve out time before we start the next thing, even if we’re so sure that we need to do this next thing. We need to carve out recovery time. I still do a lot of travel now. But now that I’ve got this business happening, I have also got more flexibility in my life to do the things that I’ve always wanted to do, and that involves a lot of giving back. And I work with a volunteer agency called Involvement Volunteers International. And I take groups of medical and nutrition volunteers overseas. So I do that four or five times a year. I’m not even going to tell you what supplements to take. I’m not going to tell you what food to eat. You actually just need to sit down and do a good, like a proper review of what you’re doing week to week, month to month, and start carving out time. Whether you’re meditating, doing mindfulness exercise, five minutes, 10 minutes – I don’t care how and where you start. It doesn’t have to be whole days. Like I know so many of you have kids and jobs and things, and those poor neglected partners of ours as well that we might actually want to spend some time with. But we need to spend some time with us as well. Just us. No one else. So that’s the first thing. We’re not even getting onto naturopathic modalities like herbs and supplements and things yet like it really honestly starts with sitting down and doing an honest review. And I don’t know if I’ve said it to you Laura, but I have said it to a lot of my clients. Write out everything you do in your week and then sit down and read it. But pretend it’s your sister or your best friend that’s doing all of that. What would you say to her?

Laura: You have said that to me. I’ve actually just had a flashback of my 21st birthday. And a couple of my uni friends made a speech and they pulled out a mock calendar and they plastered multiple things on every day. And read it in the speech. Oh this is just Laura’s life. And one was, Oh lunch with Nan and, you know, working, waitressing shifts here, then uni exam, and then partying with this friend and catching up with old school friends. And the whole calendar was all blocked out at my 21st. And of course, we all thought it was funny. You know, Laura is social and she’s busy. She’s a country student. She’s got a job keeping going because half my uni friends still lived at home in the city, but I was a country student that had to waitress to put food on the table and stuff. So yeah, life was full. But yeah, I guess the calendars can now still look pretty manic and it’s hard to change that when that’s the way that you’ve always run. And then I can look at people in generations before me in my family and I can see where I’ve got that from as well, if you know what I mean. So you have said that to me before and I’ve just had the actual visual. I know I told you about that 21st birthday. It was a long time ago now. Half my life ago. But yeah, still trying to change that, and changing it is hard. Yeah. You know, it’s easier to pop a pill, isn’t it? But changing behaviour is hard. But so, so necessary.

Jules: Yes. And remember, how you do one thing is probably how you do everything. So people who are over-scheduled are over-scheduled in their work life and their private life and their family life and everywhere because that’s how they roll. And I remember a few years ago going down and sitting on the beach in Byron Bay, and I forget what happened. I either forgot to take my phone with me, which is very unlike me, I must say. Or it might be that my phone died, like the battery died or something when I got there. And there was no surf because I had my surf board with me. So I’d probably left my phone in the car because I didn’t want to leave it on the beach while I was surfing. So anyway, I got down there and there was no surf and I had no phone. There was a beautiful day and water sparkling, and it was just gorgeous. Absolutely gorgeous. And I had a choice of going back to the car and getting some entertainment, whether it be like a book or my phone, or just sitting on the beach and doing nothing. And I remember at that time like I’d been working so hard on my business and really burning the candle at both ends. And it was weird because I realized that even though I’d carved out some time gives me to go to the beach, I’d carved out time to do an activity. I took my surfboard with me. I took the board. I didn’t take a book to read. I was planning to do an activity. Then I forced myself to sit on the beach for an hour and do nothing. And at first it was really uncomfortable. And I remember learning to meditate as well. At first it’s really uncomfortable and you’re also sitting there squirming thinking of all the things you could be doing that might be a better use of your time. Except it’s not a better use of your time because doing nothing is actually a brilliant use of your time when you’re a stressed out human. But I remember at the time I was feeling guilt. I don’t even have kids and are still feeling that guilt of I should be doing something. I should be doing something that is better than this. I’m sitting here doing nothing. Nothing. I should be productive. I should be useful. I should be fixing something. I should be attending to something. I should be creating something. And then I realised that if I didn’t sit there and learn how to do nothing soon, I was going to make myself really, really sick. It was this squirmy, squirmy, horrible feeling. I remember flopping onto my tummy- no uncomfortable. Flopping on my back, no uncomfortable. Sitting up, no uncomfortable. Can’t find a good position. Why can’t I find a good position? Because I wasn’t used to doing nothing.

Laura: Yeah. And I’m just thinking, I mean, of course I sent you an email late last night, which you have chastised me over. I’ve had the house to myself for two days, which never happens. And you know, my husband’s had to travel for work and both my kids at school holidays and my mum and sister have had them, which is again, never happened. And it’s kind of like when your mother and you’re building your business, and I kind of thought, I’ve never had a quiet house and thought those all these things I could do and all these things I really want to do. But at the same time, it’s like I’ve got this opportunity to get work done that, you know, you’re just usually slotting it around life and family life and the noise and the chaos that’s going around you trying to get your Bill’s business-building done. And, but I really wanted to take a bath and I really want to go for a walk. I mean, I made it to my dance classes yesterday, so my hip hop and my jazz and tap, but I kind of would’ve liked to have a beach walk as well, but it was kind of like, Oh no, that’s just too much on productiveness for the day. Or just do my dance. So I know I’m, I’m getting there, but I’m not there. You know what I mean? It’s like I could see I just needed to have the strength. So I’m just going to write off a whole day. And that can be a Laura day, just for Laura. As opposed to just grabbing snippets here and there. And I had this handed to me on a platter. But I still filled it maybe 70% with work.

Jules: I’m not saying that we all have to retire and go and live on a desert Island and honestly do nothing. That wouldn’t please me either. In fact, I think it would make me more stressed out. I used to joke like, like I could go and meditate in a cave in Himalayas, but actually I think my cortisol would go through the roof if I did that because I need to be doing something that contributes to this world. Like I’ve got a business that’s designed around helping other people, because like I really enjoy that. And I want to do that and I want that to be my legacy. But also I’ve learned that there has to be a balance to that because otherwise they won’t be longevity. And if I’m burned out- one, I’m going to be the world’s greatest hypocrite, and two, how’s that help other people.

You’ve been successful in creating your own thriving conscious business. What have been your three biggest learnings that you’d like to share with our listeners?

Jules: Outsource whatever isn’t in your zone of genius. And I’m pretty sure I learned that from Denise Duffield Thomas. I think I’ve borrowed that one from her. She’s a brilliant, brilliant money mindset coach. If you haven’t come across Denise’s work yet dear listener, rush out and go and check it out. She’s one of my dead set heroes and she will be the first one to tell you that if something has to be done, but it’s not your thing, you’ve got to get someone else in to help you with it or to take it over. So that might require going and getting a VA. So virtual assistant. Or even a PA, someone who can come in person and shuffle some papers around for you if that’s your sort of thing. A lot of us have online business, so our assistant can be anywhere. Like they can literally be anywhere in the world. And even though at first it will feel like you have to go backwards to outsource things to someone, it’s so worth it. You have to take a step backwards to go forward sometimes. But yeah, you have to actually, it’s time consuming. You have to stop. We might have to train a person in how you want it done and then you might feel like I could have done, not myself in that amount of time. Like why bother spending three hours teaching this person to do it when I could have done it already. But in the long term, you’re taking things off your plate that are not your passion and when you do that you’re leaving more space in your day for creativity and for that magic to come in and point you down the path of what you really want to create and what you really want to do. Some magic if you created that space. Like I know myself when I’m really bogged down in the things that I don’t enjoy doing in the business, the ebook ideas, the live event ideas, the webinar ideas, all the creativity, the blog posts, the podcasts – all just dries up. It’s like the well just dries up because I’m so bogged down in the mundane stuff that I don’t enjoy doing. So I outsource. And the other thing I did, the best thing I ever did outsource wise, I’ve got a cleaner! Honestly, I could hardly even afforded at the time, but I was like, I’m doing this because, you know, the thing that was causing me the most stress in my day was coming home to a dirty house. And I worked from home. So coming home I meant leaving the office and walking into the kitchen or the bedroom and going, Oh my God, the washing, the stuff, the floors, the shower. And so I outsourced and got it cleaner and that made the house feel spacious and clean and amazing. And it’s like this beautiful fairy comes through and just makes everything sparkle and then just leaves and allows us to just have that beautiful space. And you know what? Getting a cleaner, so good for my marriage. So good. So good. Right. So, hello? Women out there, remember what I went back to the being moody with your husband or maybe the sex drive being lower than it used to be like hello. Like, if your house was clean, would that change? Right? Cause half the time, like you want to be around your family but you’re the secretly just going, why can’t they take that rubbish out? Why isn’t anyone just on that? I’ll just do that. So imagine if you started outsourcing things that made your life better. And if you haven’t got a lot of money, just outsource what you can. Or a little bit like, get a cleaner for two hours a fortnight and work up to two hours a week and get a VA for two hours a week and work up to 15 hours a week. Like start somewhere. And at first it will feel like, what’s the point? But I promise you it’s, it’s the path of greatness. Like it is like, because the more you do it, the more creativity comes back into your life, the more your business will thrive because you’re in your zone again. We need another one, don’t we? Oh, 80 20 rule because I think that’s a good segue from the outsourcing thing. That’s the other thing is, if someone is going to come in and do the thing for you, there’s probably going to be parts of that that you could have done better. Like even with not the cleaner for me, cause like, honestly I’m the world’s worst house cleaner. Like anyone could have come in and done a better job than me. But when it comes to things like virtual assistant or whatever, like there will be times when you’re going, Oh God, I could have done a better job. Because you know what? If they’re doing it 80% as good as you, that’s probably good enough. And it’s better than you trying to do everything yourself. And like, even when we were building the dispensary, like we’re doing the fit out. Like there wasn’t a day that went by where we didn’t.. My husband and I, because we were in business together, by the way, that’s a whole other podcast. Oh my God. So we’ve opened this dispensary together and there wasn’t a day that went by during the fit out period where we just looked at each other and went 80% happy. Okay, next thing. Okay. 80 20 rule, 80 20 rule, 80 20 rule! Because like a shelf might not have been exactly where we wanted the shell for. The color of something might not have been the color we exactly wanted, or there were all these little things that we could have kept butting our heads against the brick wall and gone, no, no, no, send it back, get a different color, move to shelf. But you know what? Like we just kept going. You 80% happy with that? Okay. Yep. Next. And that’s how we’ve got that dispensary up in less than two months, I think it was. And it was really funny because we open this dispensary in Byron and people were like, Oh wow, we had no idea you are going to do this. How long have you been planning this? Like six months, 12 months? And we were like, Hmm, eight weeks. So I think it was March. I honestly think it was March that we were standing in this empty space trying to work out what to do with it. And because we had this area that we had that we could have done a lot of things with it. And my clinic room was attached to the back of it, just magically. And we were standing in his face going, what should we do with this? What sort of business? Because my husband was looking at starting a new business. And then we tweaked and went, we could just turn this into naturopathic dispensary and get more naturopath in and sell hubs and supplements and make it really beautiful and make it different and have it being like a beautiful caring, nurturing space and run around. And we were like, yep, we’re doing it. And that was March and we were open by the very end of may.

You’ve just recently opened your own bricks and mortar dispensary in Byron Bay. How did you know this was the best next step to take in your business, especially after running your business purely online for so many years?

Jules: You know how I said a few minutes ago about how, look I’m a science person, but I also followed the magic and it was exactly case in point. I just kept seeing coincidence after coincidence and chance meeting after chance meeting and different signs would pop up. And I was like, no, we’ve got to do this. And my online business was to a point where it was doing really well, but I didn’t want to see clients more than two full days a week. I’ve tried seeing clients three days a week or more and I was getting burnt out, because as much as I love seeing my clients, I also find that I need downtime afterwards because they sometimes come to me with quite complex problems. And I need downtime to be able to make sure I don’t take all of that and sit it all on my shoulders for every person that I see. So I only wanted to work two days a week because I needed to do something else for the rest of the week. And some of that time is actually spent researching some of the complex cases that I see as well. So there came a point where I thought it would be good to collaborate with other practitioners as well. Like it’s a lonely job sitting there just talking on Skype to people all day long. And I love the idea of coming out of my clinic room into a space where I can talk to another naturopath and have someone to bounce off and share ideas with and ask for their opinion on something and say, Whoa, what do you think this herb or this herb? And that’s how I’ve always worked in my life. Like I’m a very collaborative person. I don’t believe in competition. I have a very utopian idea of how the health industry should be, and I think that should all be less bitching and more working together, in short. And I wanted to represent that basically, and I wanted to live that. And it’s easy to do that when there’s people in your space also believing that same ethos. It was time to start working in the same physical spaces and with other practitioners. And like I said, we had this big space that we’ve got here. And two-thirds of that space was actually for a business that my husband had been doing. It was a coffee business and he’d wrapped that up. And so the other one-third of the space was my clinic room. So we suddenly had this big open space in an area that just happened to be very wellness oriented. And I don’t mean Byron Bay as a town, I mean this particular pocket of Byron Bay, like there’s been a holistic dentists that just popped up. There’s a skin clinic that’s just popped up. There’s a pilates studio that’s just popped up and an F45 gym that’s just popped up. And all of these are within a hundred meters of us. And there’s more coming. And so it’s like this beautiful little pocket where in this little place called habitat, which is actually not Byron town itself. It’s just near the outs and industry site for anyone who’s been to Byron before. And there’s a lot of really like-minded business people around, but a lot of them are very health oriented. And so there was just coincidence after coincidence after chance meeting. And I was like, no, this has to happen. Like, this is where it’s meant to happen, and we’ve got the space to do it. And it’s funny because a few months ago it was a coffee business in here and now it’s now it’s sitting there waiting for us to decide what to do with it. So how could we not do it?

Well, first of all, we’ve created a space that feels quite calming when you walk in. So one of the, and we didn’t really even know we’re doing it. We just wanted to make it look nice. But it turns out that a lot of the people who walk in here go – Oh, it’s so calming. So I’ve already physically created a space that works to calm me down, which is good. I’m not going to increase the amount of days that I see clients right now, even though the temptation’s there because I’m booked out a couple of weeks in advance and I could easily add another half-day or a day. And I’m like, nope, nope, nope, nope. Not happening. I have got a team around me who are all amazing practitioners who we feel also resonate with everything that we stand for and who are collaborative, etcetera. So I want to make sure that the other practitioners who are in my clinic room on the days that I’m not in there, so who are in space there. I wanna make sure they’re busy as well. I want to make sure that I still carve out time for myself. And of course, I want to make sure that I eat well because that is one of the biggest pillars for me. If I’m not eating well, then I start to burn out anyway because I need good nutrition to function. My body’s a bit special like that. Can’t run on junk, can’t run on white carbs. I’m like, come on, but what are you really? But yes, it wants to run on really amazing, beautiful, nourishing food. I’m like, all right buddy, you can have your way. I still carve out time for my…this is like a wishlist of what I should be doing! On my God. It’s really lucky that in 45 minutes from now, I’m literally going to yin yoga. So I’m walking my talk. If I did and 8 o’clock in yoga, I just fall asleep. I don’t know how you do it, but yeah, I’m still carving out. I usually two yin classes a week, plus some meditation, plus walking dog. Like, I make sure that those blocks are in there and they are non negotiable. Like they’re happening. They’re in the diary and like what your friends were saying at your 21st, all that scheduling. But sometimes you can just schedule in something for yourself. Like I would encourage everyone listening to grab your phone or your diary and schedule in a block somewhere in your next week that just literally says nothing. N.O.T.H.I.N.G. And then you’re going to get to that block on that day, and you’re going to do as little as possible. Not the washing, not cleaning up something, not reading something educational…like nothing. I’m still learning that fine art of doing nothing. But I now see it as medicine, not as something that should make me feel guilty like doing nothing is literally my medicine that I need to survive and not burn out. 

With the benefit of hindsight, what would you tell a younger Jules who is just starting on her business journey?

Wow! So many! Stop checking your emails after 9 pm. Stop replying to your emails after 9 pm. I still do that. Now we have an app where you can reply to an email after 9 pm but it sends it at 8 the next morning. But I would say to my younger self that just start implying that 80/20 rule a lot sooner, because that’s something I’ve only learned in the last few years. And to stop stressing about cash flow and go and create the thing that you really want to create, and not create it because you need the money. Just focus on the thing that you to create first. And definitely turn that computer off at night and spend some more time with your husband because I think he got ignored for a good few years there when I was on the couch at like 9 pm, 10 pm, 11 pm. Still moving blocks around on my website because that’s where my course was for adrenal fatigue. And I was giving myself adrenal fatigue creating a course for adrenal fatigue. We all do that. Maybe I need to start a course called adrenal rehab because sometimes you do fall off  the wagon, and then you have to gently place yourself back  on the wagon and keep going. That’s the other thing I would to tell my younger self. It’s okay to slip up and make mistakes and to not see that as a failure. It’s just a speedbump and you’re still forward, and it’s all good.  


Please share where our listeners can follow you online!

Jules: You can find my website at Everything that you need is there including a really kick-ass little quiz called Are you at risk of burnout? I highly encourage you to take that. It’s free! And it really relates to everything that we have been talking about today. And it’s a good little pick up the bum/wake up call for all of you amazing optimists out there who are thriving in business right now. The second one is we have our dispensary website as well. It’s And we’ve got several lovely naturopaths, including myself who do both Skype and in-person consultations. And if you are local to Byron, we are open at the moment. We will extend those hours eventually, but at the moment we’re open Monday to Friday 10 am – 4 pm in the Habitat complex at the Rear of 20 Parkes Ave, Byron Bay.